Creed of a
Successful Life Insurance
Salesman

I believe life insurance is the greatest preventive of poverty.

I believe each person with dependents must carry enough protection to support them in comfort after he dies.

I believe it is my duty to preach life insurance upon every opportune occasion.

I believe it is my duty to insist that every prospect carry adequate protection.

I believe it is my duty never to take "no" for an answer when I know the prospect needs more protection, and I will use all of the resources of good salesmanship in selling him the insurance he needs.

I believe my work is not done until every per-son I reach carries enough protection.

I believe that in following this creed I will make a good living, and possibly become wealthy, but I will not let material success overcome my satisfaction in making homes happier, families more comfortable, widows saved from poverty and children educated by means of life insurance.

Copyright 1923 by Mutual Underwriter Company