RHODES CAMPAIGN ANNOUNCED

Fifty-day drive in honor of Vice President Rhodes' fiftieth service anniversary to begin on August 3

The big event on the Mutual Beue- Everett Rhodes.' nineteen."   ite plans for the Rhodes Campaign

   fit calendar for 1936 begins on Au-   Mr. Cook's request for support of are now in preparation at the home
gust 3 when a campaign. announced the plan brought an ovation. Defin- office.

at the final meeting of the convention, will be inaugurated to continue for fifty working days in honor of Vice President E. E. Rhodes. who fifty years ago began his association with the Company.

Paul NV. Cook of the convention committee said. in making the announcement: "We have a man in the home office who represents the Mutual Benefit ideal. It hasn't been of his seeking or the ideal wouldn't have grown up around him. lie has been with the Company, as you know. for fifty years.

"It has taken nineteen years to get anyone in the Mutual Benefit to permit a more or less personal drive in his honor. Mr. Rhodes has consented to the drive because we were able to convince him that it would not be so much a tribute to him as an individual but as a tribute to the ideals of the Mutual Benefit.

"I am going to outline briefly the preliminary idea: the drive is to be a fifty-day period of intensive effort
   to be participated in by every
agent of the Company—in honor of the fifty years' service of Vice President Rhodes. Each agency will develop its own plans but we want your effort to result in the spelling of Mr.

Rhodes' name   one paid-for case for

each letter. Ills customary signature, `E. E. Rhodes.' requires eight paid-for cases: 'Edward E. Rhodes'

requires   thirteen   and   'Edward

SPECTATORS: Howard Kaichen, Detroit, and Mr. Rhodes

FOR JUNE, 1936   19